Yaccarino says that this “health” is due to X’s success with “freedom of speech, not freedom of reach,” and claimed that “if is lawful but it’s awful, it’s extraordinarily difficult for you to see it.”

“Is porn healthy? And are conspiracy theories healthy?” “How do you define healthy, though?” Eisen pushed back. For one, she told CNBC reporter Sara Eisen, “I can confidently sit in front of you and say that 99.9% of all posted impressions are healthy.”

However, some of her statements about X seem difficult to substantiate. Yaccarino is a far less controversial, more trusted source than Musk, a divisive figure whose claims are hard to take at face value. According to Musk, less conservative product placements will be sold at a discount. X also is integrating AI-powered ad tech that lets brands choose how careful they want to be with the kinds of content their ads are placed alongside. She added that she is having daily meetings with brands, which she says are encouraging for the company’s ads business. “And then, part of my, what I would say, expertise and experience, and what I came to do, was to drive advertising at the company.” Our new subscription business growing,” Yaccarino said. “Our data licensing and API with X is an incredible business. X is also facing multiple lawsuits over not paying rent for company office spaces in several countries. Those aren’t the only outstanding payments that the company is on the hook for. After all, it did reduce its staff size from around 8,000 to 1,500 - though laid off employees have still yet to receive their promised three months of severance. Ad revenue is plummeting as brands pause spending on the platform, and X has gone to desperate lengths to get more cash flow - remember when we all got rate limited for not subscribing to Twitter Blue? Or when the company curbed its developer community by charging exorbitant rates for API access?īut if Yaccarino’s account can be trusted, it seems that X’s financials are shaking out. This is a surprising declaration, given the company’s financial struggles since its acquisition by Elon Musk. “The operational run rate right now… we’re pretty close to break even.” “I’ve been at the company eight weeks,” Yaccarino said in her first broadcast interview since taking on her new role. X CEO Linda Yaccarino claims that the company formerly known as Twitter is almost breaking even.

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